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Dr. Nilufar Ahmed

Academic – Psychologist – Psychotherapist – Behavioural Expert – Diversity Trainer

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Living in a dynamic and diverse society demands an ability to be able to engage in different ways. Research consistently shows minorities feel excluded even in spaces that strive for equality. Many individuals and organisations are committed towards creating fully inclusive spaces where everyone can feel a sense of inclusion and belonging; however knowing how to approach this with sensitivity, without getting it wrong, and being mindful of using appropriate language, can feel overwhelming. This is where I can help. I will work with you to understand the needs and ambitions of your team and organisation to ensure my training is targeted to engage learners and effect real change and impact.

Training for the sake of training achieves no meaningful change at an individual or organisational level and can be frustrating for all parties. I work with you to bring everyone on board by making my training relevant to all. My approach of working has been recognised with the national Ethnic Minority Welsh Woman Achievement Award (2021) for Management and Leadership.

I offer a range of tailor made training courses across equality, diversity, inclusion, and wellbeing issues. These can be delivered online or in house. I work with every client to create a bespoke workshop that meets the needs of your team. I can accommodate everything from one-hour introductions to half and full day workshops. If you feel your organisation would benefit from hiring me to work with your staff on a longer term basis to consult on your institutional practices and policies to develop cultural competency this is a service I also offer.

My workshops are informed by real life evidence drawn from across multiple sectors. This allows me to ensure the content is always evidence based and relevant to the aspirations and ambitions of each client. I will work with you to embed your organisational practices and policies into my training for a truly personalised package which integrates the topic with your current support services.

If you want to find out more about any of the sessions please be in touch. My introductory workshops are designed to be a taster and fit in with the busiest schedules. All these sessions can be increased to suit your team’s needs. We can work together to create a programme that works for you.

If you have a training need you don’t see listed, please don’t hesitate to be in touch.


My training is consistently rated as engaging, fun, informative and I am delighted to always receive the highest possible feedback as shown below. I am happy to share anonymised feedback with you on my trainings.  I collect fully anonymised feedback for all sessions and share this with my client so they can see the impact of the training they have booked.

description of three equality workshops

Additional workplace support

I also offer psychological and cultural expertise for mediation and conflict resolution in staff disputes where you may have reached an impasse. Bringing in an external expert can help de-escalate situations, and support all parties in having their positions heard.

One of my key areas of specialism is in working with and advising on managing race and racism in the workplace. One issue that is often raised is that counselling services offered by employers are not culturally relevant, or that counsellors do not have a lived experience of understanding the impact of everyday racism. I am happy to discuss confidential counselling referrals for staff with experiences of workplace stress and/or racism.

I also run creative and therapeutic groups to facilitate group cohesion and team building.

Bespoke Training

I worked with a Women’s Charity to devise a series of bespoke training that meets their needs. The topics and content reflect the diversity of the group and the communities they work with. It’s part of package I have worked with them to design to meet their specific training needs. Traditional training rarely includes an intersectional lens or takes into account the complexities of diverse lived experiences, with trainings often delivered by and/or for White people.
The widespread phenomenon of imposter syndrome is more nuanced for people of colour. The intersectionality of race, gender, religion, and space as well as other key dimensions make it play out in different ways. My work draws on up to date research to show how important these considerations are in order to understand the phenomenon fully.
I will also be talking about the devastating and debilitating impacts of internalised racism and how this can influence our lives without us even knowing.
And the final main session is on staying safe in unsafe spaces and understanding psychological safety. Minoritised people are often invited into or work in spaces that are supposedly liberal and accepting but can be full of exclusion and discrimination. This can have debilitating effects. This session explores this in more detail.
And after all that, we’ll have a debrief and a gentle relaxation to ease out of the intense experiential space.
I have created an online space open only to attendees to share their feelings and expectations before and after the day, and where I will post additional resources.

If you’d like to discuss bespoke training please get in touch.

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